PIB Srinagar Organizes “Varta” to Strengthen Dialogue Between Media and Government

16 July 2025, Srinagar: The Press Information Bureau (PIB), Government of India, Srinagar, organized a media workshop titled “Varta”, aimed at fostering constructive engagement between the media and government institutions. The event brought together senior journalists and media professionals from print, electronic, and digital platforms for an open discussion on the evolving media landscape, responsible journalism, and communication of public welfare schemes.

The workshop was inaugurated by Shri Nitish Rajora, Director, Directorate of Information and Public Relations (DIPR), J&K, who attended the event as Chief Guest. Also present was Shri Qazi Salman, Director, PIB Srinagar. The welcome address was delivered by Shri Sunil Koul, Assistant Director, PIB Srinagar.

Speaking on the occasion, Shri Nitish Rajora underscored the media’s crucial role as the fourth pillar of democracy, especially in regions like Jammu & Kashmir where public discourse and access to information are vital for democratic functioning. He said, “Media has a defining role to play in ensuring transparency and public trust. In an age where misinformation spreads faster than facts, the responsibility on journalists is greater than ever.”