Chingles ‘Maxi’ chewing gum launched

Jammu: The popular mini chewing gum brand Chingles, from the DS Group, launches  Chingles Maxi; The new bigger avatar, for a longlasting refreshing taste. Chingels Maxi is  available in 2.4 gm size and has been launched in an exciting Mint flavour that  comes in a  pillow pack at Rs 1.

Chingle Maxi offers a splash of mint freshness that enlivens the pallet and gives a lasting freshness for a wholesome experience. The brand carries the philosophy of the mother brand Pass Pass ‘Chingles’, which is positioned as a brand full of life and laughter that brings a smile to everyone’s face. Now the consumers can enjoy the flavour of Chingles and get refreshed the maxi way. ‘Chingles Maxi’ will leverage the robust distribution channel of DS Group, which ranges from pan plus outlets to modern retail.

DS Group entered the Confectionary business in 2012 with ‘Pass Pass Chingles’, the mini chewing gums. The current portfolio of fun-filled ‘Chingles’, includes Mint, Cola and Tutti Frutti flavors that are available in Rs. 1 sachets. The Group ventured into the hard-boiled candy segment in 2015 with Pulse, the Kachcha Aam flavored hard boiled candy, with a tangy twist. Pulse Guava, Pulse Orange, Pulse Pineapple and Pulse Litchi followed soon after the grand success of Pulse Kachcha Aam; all with a tangy core to render a perfect flavor combination. Today Pulse is the number one brand in the Hard Boiled candy segment for three consecutive years.